عنوان

The SAGE handbook of persuasion :developments in theory and practice

Standard Number

2291

Title Proper

The SAGE handbook of persuasion :developments in theory and practice

Place of Publication, Distribution, etc.

Los Angeles

Name of Publisher, Distributor, etc.

SAGE

Date of Publication, Distribution, etc.

c2013

Specific Material Designation and Extent of Item

447 p. : ill. ; 26 cm.

Text of Note

Includes bibliographical references and indexes

Text of Note

2nd ed

Text of Note

Fundamental issues -- Persuasion in the rhetorical tradition / J. Michael Hogan -- The effects of message features : content, structure, and style / Lijiang Shen & Elizabeth Bigsby -- Media influence as persuasion / Lance Holbert & John M. Tchernev -- Outcomes of persuasion : behavioral, cognitive, and social / Nancy Rhodes & David R. Ewoldsen -- On being persuaded : some basic distinctions / Gerald R. Miller -- Theories, perspectives, and traditions -- Discrepancy models of belief change / Edward L. Fink & Deborah A. Cai -- Functional attitude theory / Christopher Carpenter, Franklin J. Boster, & Kyle R. Andrews -- Reasoned action theory : persuasion as belief-based behavior change / Marco Yzer -- The elaboration likelihood model / Daniel J. O'Keefe -- Affect and persuasion / James Price Dillard & Kiwan Seo -- Reactance theory and persuasion / Brian L. Quick, Lijiang Shen, & James Price Dillard -- Fear appeals / Paul A. Mongeau -- Narrative persuasion / Rick Busselle & Helena Bilandzic -- Inoculation theory / Joshua Compton -- Supportive and persuasive communication : theoretical intersections / Graham D. Bodie -- Contexts, settings, and applications -- Political persuasion / Richard M. Perloff -- Persuasive strategies in health campaigns / Charles K. Atkin & Charles T. Salmon -- The siren's call : mass media and drug prevention / William D. Crano, Jason T. Siegel, & Eusebio M. Alvaro -- Persuasion in the marketplace : how theories of persuasion apply to marketing and advertising / L. J. Shrum, Min Liu, Mark Nespoli, & Tina M. Lowrey -- Persuasion in the legal setting / John C. Reinard -- Persuading in the small group context / Franklin J. Boster -- When presumed influence turns real : an indirect route of media influence / Ye Sun -- How does technology persuade?: theoretical mechanisms for persuasive technologies / S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, Akshaya Sreenivasan

Entry Element

Social aspects ، Persuasion )Psychology(

Entry Element

، Persuasion )Rhetoric(

Number

Class number

Relator Code

TI

Entry Element

edited by James Price Dillard, Lijiang Shen

AU ecirP semaJ ,dralliD

AU gnaijiL ,nehS

Shelving Form of Title, Author, Author/Title

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