عنوان

The ultimate book of business breakthroughs lessons from the 20 greatest business decisions ever made

Standard Number

1971-73

First Statement of Responsibility

Cannon, Tom.

Title Proper

The ultimate book of business breakthroughs lessons from the 20 greatest business decisions ever made

Place of Publication, Distribution, etc.

Oxford

Name of Publisher, Distributor, etc.

Capstone

Date of Publication, Distribution, etc.

2000

Specific Material Designation and Extent of Item

x, 292 p. , ill. , 24 cm.

Text of Note

Inventing the century: the Menlo Park research laboratory -- Betting the company: Boeing and the Jumbo Jet -- Earning bucketfuls by selling sand: inside Intel -- The usual Berliner bragging: the development and success of Aspirin -- 'This is an order: the name is Walkman': creating an international icon out of the Sony Walkman -- Moving assembly: Henry Ford and the age of mass production -- The great octopus: John D. Rockefeller and Standard Oil -- Microsoft: retaining the rights to MS-DOS -- Running ahead: Nike and growth of the leisure industries -- Pale with excitement: Littlewoods and the pools business -- An exemplary life: Mayer Rothschild -- An American dream: linking Coca-Cola and the American way of life -- How far could I go on Kroc Burgers? Ray Kroc at McDonald's -- A close shave: Gillette -- Rapture in my rags or an Arabian Nights adventure: Cubby Broccoli and James Bond -- When you wish upon a star: Walt Disney and Disneyland -- The remedy: the Rochdale pioneers and the development of co-operative retailing -- Direct to you: Dell Computers and a distribution revolution -- The great experiment: building and redefining The Body Shop --Not quite a paperback writer: the story of Allan Lane and the paperback revolution.

Entry Element

، Success in business

Entry Element

، Business planning

Entry Element

، Creative ability in business

Relator Code

AU

Entry Element

Tom Cannon

TI

Shelving Form of Title, Author, Author/Title

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