A realist's view of the small business landscape -- Are you really the entrepreneurial type? -- RULE 1: Establish and maintain a strong sense of purpose -- RULE 2: Thoroughly understand the marketplace -- RULE 3: Build an effective growth planning system -- RULE 4: Develop customer-driven processes -- RULE 5: Put the power of technology to work -- RULE 6: Attract and keep the best and the brightest -- RULE 7: See the future more clearly.
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، Small business , Management , Handbooks, manuals, etc