عنوان
پدید آورنده
موضوع
رده
HD 30.37 .C33 2007
HD
30
.
37
.
C33
2007
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
1971-73
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Cass, John )Gene John(
Title Proper
Strategies and tools for corporate blogging
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Amsterdam ; Boston
Name of Publisher, Distributor, etc.
Elsevier/Butterworth-Heinemann
Date of Publication, Distribution, etc.
c2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 224 p. , ill. , 23 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
The need for blogger relations -- Determining if your organization should blog -- Developing a blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing for blogger relations -- Dialogue and the art of conversation for effective blogger relations -- Brand strategies for effective blogging -- Blogosphere communities : lessons from the automobile blogging community -- Blogs from the customer's perspective -- The future of blogger relations : podcasting, Web 2.0, and social media.
TOPICAL NAME USED AS SUBJECT
Entry Element
، Business communication , Blogs
Entry Element
، Internet marketing
Entry Element
، Business enterprises , Blogs
Entry Element
، Blogs
DEWEY DECIMAL CLASSIFICATION
Number
659
.
20285
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
30
.
37
.
C33
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
John Cass
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
لاه دیجیتانابخکت
