عنوان

Starting a business from home choosing a business, getting online, reaching your market and making a profit

Standard Number

1971-73

First Statement of Responsibility

Barrow, Colin.

Title Proper

Starting a business from home choosing a business, getting online, reaching your market and making a profit

Place of Publication, Distribution, etc.

Philadelphia

Name of Publisher, Distributor, etc.

Kogan Page Limited

Date of Publication, Distribution, etc.

2008

Specific Material Designation and Extent of Item

p. cm.

Text of Note

Includes index.

Text of Note

Finding the right business opportunity. Product or service; classic ways into business; employing other people's ideas; buying a business -- Picking the right business for you. Do you have what it takes? Is the business right for you? -- Researching the market. Understanding customers; segmenting markets; analysing competitors; carrying out diy research -- Business ownership and title issues. Deciding on ownership; naming your venture; intellectual property matters -- Operating from home. Sizing up your space needs; checking out the rules; equipping for work; finding suppliers; insuring essentials; planning your daily life -- Keeping the communication lines open. Telephone systems; mailroom matters; computers: the vital tool; security and back-up systems -- Bringing your product to market. Deciding on your product or service range; promotion and advertising; pricing; distribution and selling; marketing legals -- Building and using your website. Website basics; getting seen; designing your website -- Doing the numbers. Keeping the books; the business accounting reports; understanding the numbers; computing taxes -- Raising the money. Estimating financing needs; using your own resources; borrowing money; getting an investor; free money -- Preparing a business plan. Why you need a business plan; contents of the plan; tips on communicating the plan -- Taking on employees. Recruitment and selection; managing employees; legal issues in employing people -- Growing profitably. Optimizing resources; improving profit margins; bumping up sales -- Starting up overseas. Choosing a business-friendly country; researching international markets; money matters.

Entry Element

، Home-based businesses, Management

Entry Element

، New business enterprises, Management

Entry Element

، Small business marketing

Entry Element

، Success in business

Number

Class number

Relator Code

AU

Entry Element

Colin Barrow

TI

Shelving Form of Title, Author, Author/Title

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