Getting to innovation how asking the right questions generates the great ideas your company needs
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
AMACOM
Date of Publication, Distribution, etc.
c2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvii, 270 p. , ill. , 2?4 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references )p. 261-264( and index.
CONTENTS NOTE
Text of Note
Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas.