عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
1971-73
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Shane, Scott Andrew, 4691-
Title Proper
From ice cream to the Internet using franchising to drive the growth and profits of your company
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J.
Name of Publisher, Distributor, etc.
Pearson Prentice Hall
Date of Publication, Distribution, etc.
2005
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvi, 230 p. , 24 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
"Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system." "From Ice Cream to the Internet focuses squarely on the strategic issues and challenges faced by franchisors. Shane answers key questions such as: What do the winners do differently? How does franchising affect your ability to compete with firms that don't? Shane then presents proven principles for every facet of franchising success: designing the system, recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and more. This book will be the definitive guide for every business leader responsible for evaluating, planning, implementing, or managing franchise relationships."--BOOK JACKET.
TOPICAL NAME USED AS SUBJECT
Entry Element
، Franchises )Retail trade(
Entry Element
، Business enterprises
Entry Element
، Success in business
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Scott A. Shane
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
لاه دیجیتانابخکت
