عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
1971-73
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Earle, Mary D.
Title Proper
Food product development
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boca Raton
Name of Publisher, Distributor, etc.
CRC : Cambridge : Woodhead
Date of Publication, Distribution, etc.
2001
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 380 p. , ill. , 25 cm.
SERIES
Series Title
Woodhead Publishing in food science and technology
GENERAL NOTES
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
"Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk which often ends in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 04 years, Food product development provides the answers." "After an introductory chapter, the first half of the book considers the four core elements of product development, the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful." "Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry."--BOOK JACKET.
TOPICAL NAME USED AS SUBJECT
Entry Element
، Food industry and trade
Entry Element
، New products
DEWEY DECIMAL CLASSIFICATION
Number
664
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Mary Earle, Richard Earle and Allan Anderson
AU -0391 ,(ecneruaL drahciR) .L .R ,elraE
AU .M nallA ,nosrednA
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
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