عنوان
پدید آورنده
موضوع
رده
HD 60.5 .U5 R87 2010
HD
60
.
5
.
U5
R87
2010
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
1971-73
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Russo, Michael V.
Title Proper
Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Stanford, Calif.
Name of Publisher, Distributor, etc.
Stanford Business Books
Date of Publication, Distribution, etc.
c2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 256 p. , ill. , 24 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead.
TOPICAL NAME USED AS SUBJECT
Entry Element
، Social responsibility of business, United States
Entry Element
، Small business, United States, Management
Entry Element
، Business planning, United States
Entry Element
، Business ethics, United States
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
60
.
5
.
U5
R87
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Michael V. Russo ; with a foreword by L. Hunter Lovins
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
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