عنوان
پدید آورنده
موضوع
رده
HD 2910 .B87 2007
HD
2910
.
B87
2007
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
1971-73
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Business success in China
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Berlin ; New York
Name of Publisher, Distributor, etc.
Springer
Date of Publication, Distribution, etc.
c2007
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 275 p. , ill. , 25 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references.
CONTENTS NOTE
Text of Note
The rise of the dragon / Bernhard Ebel, Markus B. Hofer, and Jana Schmutzler de Uribe -- The Chinese consumer puzzle : placing branded FMCG in the Chinese market / Matthias Schramm and Markus Taube -- After the hype : investment in China? / Stefan Lippert -- The China boom : what's left for us? / Frank Sieren -- Tao, strategy and Li / Chin-Ning Chu -- Conquering the dragon : entry strategies for the Chinese market / Jana Schmutzler de Uribe, Bernhard Ebel, and Markus B. Hofer -- Competing in the dragon's den : strategies for a changed China / Peter Williamson and Ming Zeng -- Business strategy in China's transformation / Jonathan Story -- A guide to business success in China for foreign enterprises / Kang Gang Hu -- Effective pricing strategies for foreign and Chinese companies / Stefan Herr, Fan Oswald-Chen, and Ying Yang -- The run to China : and the need of better information and analysis / Hubert Fromlet -- Market research as a module in market strategies in China / Brigitte Wolff -- Legal constraints on business in China / Sven-Michael Werner -- Successful business relations with China : to-dos and taboos / Sylvia Knoss and Helen Beveridge-- The insurance and banking sectors in China / Heinz Dollberg -- Automotive dragon power in China / Markus B. Hofer, Bernhard Ebel, and Jana Schmutzler de Uribe -- Business development in China : Volkswagen's involvement in this emerging market / Johannes Wyrwoll and Ralf Hanschen -- Engineering business in China / Savas TouA mis, Bin Shen, and Daniel Mohr -- Market entry and business success in PR China : the case of MAN Roland / Markus Rall -- Invest in China : how to find the right location / Stefan Herr, James Gong, and Xuyong Shi.
TOPICAL NAME USED AS SUBJECT
Entry Element
، International business enterprises , China
Entry Element
، Business enterprises, Foreign , China
Entry Element
، Success in business , China
Entry Element
، China , Economic conditions , 0002-
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
2910
.
B87
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
TI
Entry Element
Markus B. Hofer, Bernhard Ebel )editors(
AU .B sukraM ,refoH
AU .drahnreB ,lebE
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
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