عنوان
پدید آورنده
موضوع
رده
HF 5415 .B54
HF
5415
.
B54
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
25805
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The big book of marketing :lessons and best practices from the world's greatest companies
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
McGraw-Hill
Date of Publication, Distribution, etc.
c2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 464 p. : ill. ; 24 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing
TOPICAL NAME USED AS SUBJECT
Entry Element
Case studies ، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
B54
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
TI
Entry Element
edited by Anthony G. Bennett
AU G ynohtnA ,ttenneB
