عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-0-415-67280-1
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
edited by Helen Powell
Title Proper
Promotional culture and convergence :markets, methods, media
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Milton Park, Abingdon, Oxon
Name of Publisher, Distributor, etc.
Routledge
Date of Publication, Distribution, etc.
2013
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 238 p: illustrations; 24 cm
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Internet advertising
Entry Element
Interactive marketing
Entry Element
Branding (Marketing)
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
6146
.
I58
P7
2013
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
عنوان
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Powell, Helen
