عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1855066289
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Walter D. Scott; completely revised by D.T. Howard; with a new Introduction by Morgen Witzel
Subsequent Statement of Responsibility
author
Title Proper by Another Author
1869-1955
Title Proper
The psychology of advertising
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Bristtol
Name of Publisher, Distributor, etc.
Thoemmes Press
Date of Publication, Distribution, etc.
2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 300 p. : ill. ; 23 cm.
SERIES
Series Title
Foundations of modern management. Marketing ; v.5.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 248-300)
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising -- Psychological aspects
Entry Element
Psychology, Applied
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5822
.
S2
2000
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Scott, Walter Dill
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Witzel, Morgen
