عنوان
پدید آورنده
موضوع
رده
HF 5415 .13 .H347 2012
HF
5415
.
13
.
H347
2012
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
440395
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Handbook of marketing strategy
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cheltenham
Name of Publisher, Distributor, etc.
Edward Elgar Pub.
Date of Publication, Distribution, etc.
c2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 504 p. : ill.
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO SUBJECT ACCESS
Text of Note
R
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Marketing
Entry Element
، Strategic planning
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
H347
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
TI
Entry Element
edited by Venkatesh Shankar and Gregory S. Carpenter
AU hsetakneV ,raknahS 1962-
AU S yrogerG ,retnepraC
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
1
