عنوان
پدید آورنده
موضوع
رده
HF 5823 .B387 2012
HF
5823
.
B387
2012
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
440225
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Belch, George E. )George Edward(
Title Proper by Another Author
1591-
Title Proper
Advertising and promotion :an integrated marketing communications perspective
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
McGraw-Hill/Irwin
Date of Publication, Distribution, etc.
c2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxiv, 828 p. : ill. )chiefly col.(
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
9th ed
TOPICAL NAME USED AS SUBJECT
Entry Element
، Advertising
Entry Element
، Sales promotion
Entry Element
، Communication in marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5823
.
B387
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
George E. Belch & Michael A. Belch
AU A leahciM ,hcleB
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
1
