عنوان
پدید آورنده
موضوع
رده
HF 5415 .S377 2006
HF
5415
.
S377
2006
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
416040
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The service-dominant logic of marketing : dialog, debate, and directions
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Delhi
Name of Publisher, Distributor, etc.
Prentice-Hall of India
Date of Publication, Distribution, etc.
c2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 449 p. : ill
SERIES
Series Title
Eastern Economy Edition
GENERAL NOTES
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Philosophy ، Marketing
Entry Element
، Customer services
Entry Element
، Relationship marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
S377
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
TI
Entry Element
Robert F. Lusch and Stephen L. Vargo, editors; forewords by Ruth N. Bolton and Frederick E. Webster, Jr
AU F treboR ,hcsuL
AU L nehpetS ,ograV 1945-
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
1
