Libraries, mission & marketing :writing mission statements that work
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago
Name of Publisher, Distributor, etc.
American Library Association
Date of Publication, Distribution, etc.
c2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
vi, 82 p. ; 23 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references )p. 77-78( and index
CONTENTS NOTE
Text of Note
Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements