عنوان
پدید آورنده
موضوع
رده
HF 5415 .15 .M67 2009
HF
5415
.
15
.
M67
2009
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
153092
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
بهار۰۹
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)10(
First Statement of Responsibility
Morgan, Adam
Title Proper
Eating the big fish: how challenger brands can compete against brand leaders
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J.
Name of Publisher, Distributor, etc.
Wiley
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 336 p.: ill.; 24 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
2nd ed., ]Rev. & expanded[
TOPICAL NAME USED AS SUBJECT
Entry Element
، Product management
Entry Element
Management ، Brand name products
Entry Element
، New products
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
15
.
M67
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Adam Morgan
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
01
