عنوان
پدید آورنده
موضوع
رده
HF 5415 .126 .B577 2008
HF
5415
.
126
.
B577
2008
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
144477
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
زمستان۶۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)10(
First Statement of Responsibility
Blattberg, Robert C.
Title Proper
Database marketing: analyzing and managing customers
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Springer
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 871 p.: ill.; 25 cm
SERIES
Series Title
International series in quantitative marketing
ISSN of Series
18
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
1st. ed
TOPICAL NAME USED AS SUBJECT
Entry Element
، Database marketing
Entry Element
، Consumer profiling
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
126
.
B577
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
AU od-gnoyP ,miK 1958-
AU .A ttocS ,nilseN 1952-
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
01
