عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 .K68 2006
HD
69
.
B7
.
K68
2006
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
141726
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
زمستان۵۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Kotler, Philip
Title Proper
B2B brand management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Berlin
Name of Publisher, Distributor, etc.
Springer
Date of Publication, Distribution, etc.
2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 357 p.: ill.; c 24 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
، Brand name products-- Management
Entry Element
Case studies ، Brand name products
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
69
.
B7
.
K68
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Philip Kotler, Waldemar Pfoertsch; with the cooperation of Ines Michi
AU ramedlaW ,hcstreofP
AU senI ,ihciM
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
