عنوان
پدید آورنده
موضوع
رده
HF 5415 .123 .S65 2004
HF
5415
.
123
.
S65
2004
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
141033
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
پائیز۵۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Smith, P. R. )Paul Russell(
Title Proper by Another Author
7591-
Title Proper
Marketing communications: an integrated approach
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
Kogan Page
Date of Publication, Distribution, etc.
2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 696 p.: ill.; 25 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
4th ed
CONTENTS NOTE
Text of Note
Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity
TOPICAL NAME USED AS SUBJECT
Entry Element
، Communication in marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
123
.
S65
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
P R Smith & Jonathan Taylor
AU nahtanoJ ,rolyaT 1956-
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
