عنوان
پدید آورنده
موضوع
رده
HF 5415 .13 .S345 1991
HF
5415
.
13
.
S345
1991
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
138286
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
بهار۴۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Schnaars, Steven P.
Title Proper
Marketing strategy: a customer-driven approach
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Free Press
Date of Publication, Distribution, etc.
1991
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 319 p.: ill.; 24 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
، Marketing-- Management
Entry Element
، Strategic planning
Entry Element
، Competition
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
S345
1991
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Steven P. Schnaars
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
