عنوان
پدید آورنده
موضوع
رده
HF 5415 .13 .C468 1995
HF
5415
.
13
.
C468
1995
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
137539
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
پائیز۳۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Cespedes, Frank V.
Title Proper by Another Author
0591-
Title Proper
Concurrent marketing: integrating product, sales, and service
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, Mass.
Name of Publisher, Distributor, etc.
Harvard Business School Press
Date of Publication, Distribution, etc.
1995
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvii, 307 p.: ill.; 25 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
، Marketing-- Management
Entry Element
، Sales management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
C468
1995
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Frank V. Cespedes
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
