عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 .R35 2000
HD
69
.
B7
.
R35
2000
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
131782
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
زمستان۱۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Randall, Geoffrey
Title Proper
Branding: a practical guide to planning your strategy
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
Kogan Page
Date of Publication, Distribution, etc.
2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 184 p.; 24 cm
SERIES
Series Title
Marketing in action series
GENERAL NOTES
Text of Note
Previous ed.: 1997
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
2nd ed
TOPICAL NAME USED AS SUBJECT
Entry Element
، Brand name products
Entry Element
، Brand name products-- Marketing
Entry Element
، Brand choice
Entry Element
، Advertising-- Brand name products
Entry Element
، Business names
Entry Element
، Brand name products
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
69
.
B7
.
R35
2000
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Geoffrey Randall
TI
SE
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
