عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 .D38 2000
HD
69
.
B7
.
D38
2000
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
131770
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
زمستان۱۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Davis, Scott M
1964-
Title Proper
Brand asset management: driving profitable growth through your brands
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco
Name of Publisher, Distributor, etc.
Jossey-Bass
Date of Publication, Distribution, etc.
2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 265 p.: ill.; 24 cm
SERIES
Series Title
The Jossey-Bass business & management series
GENERAL NOTES
Text of Note
Includes index
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
1st ed
TOPICAL NAME USED AS SUBJECT
Entry Element
، Brand name products
Entry Element
، Product management
Entry Element
، Brand name products-- United States
Entry Element
، Product management-- United States
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
69
.
B7
.
D38
2000
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Scott M. Davis
TI
SE
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
