عنوان
پدید آورنده
موضوع
رده
HF 5438 .5 .P475 2001
HF
5438
.
5
.
P475
2001
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
131965
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
پائیز۱۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Percy, Larry
Title Proper
Strategic advertising management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford
Name of Publisher, Distributor, etc.
Oxford University Press
Date of Publication, Distribution, etc.
2001
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxi, 288 p., 12 p. of plates: ill. )some col.(; 25 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
، Sales promotion
Entry Element
Management ، Advertising
Entry Element
، Strategic planning
Entry Element
، Communication in marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5438
.
5
.
P475
2001
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Larry Percy, John R. Rossiter, Richard Elliott
AU .R nhoJ ,retissoR
AU .H drahciR ,ttoillE
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
