عنوان
پدید آورنده
موضوع
رده
HF 5415 .55 .B585 2001
HF
5415
.
55
.
B585
2001
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
131732
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
پائیز۱۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Blattberg, Robert C.
1942-
Title Proper
Customer equity: building and managing relationships as valuable assets
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
Harvard Business School Press
Date of Publication, Distribution, etc.
2001
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 228 p.: ill.; 24 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
، Relationship marketing
Entry Element
، Customer services-- Marketing
Entry Element
، Customer relations
Entry Element
، Customer loyalty
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
55
.
B585
2001
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
AU yraG ,zteG 1955-
AU S nyleuqcaJ ,samohT 1969-
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
