عنوان
پدید آورنده
موضوع
رده
HF 5415 .13 .Q45 2002
HF
5415
.
13
.
Q45
2002
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
127939
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
زمستان۰۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Dolan, Robert J.
Title Proper
Marketing management: text and cases
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
McGraw-Hill Irwin
Date of Publication, Distribution, etc.
2002
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 498 p.: ill.; 26 cm
SERIES
Series Title
McGraw-Hill/Irwin series in marketing
GENERAL NOTES
Text of Note
"International edition".-- on cover
Text of Note
Previous book was written by John A. Quelch, Robert J. Dolan, Thomas J. Kosnik
Text of Note
Previously published: Homewood, IL: Irwin, 1993
Text of Note
Includes bibliographical references
TOPICAL NAME USED AS SUBJECT
Entry Element
، Marketing-- Management
Entry Element
Case studies ، Marketing-- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
Q45
2002
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Robert J. Dolan
TI
SE
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
