عنوان
پدید آورنده
موضوع
رده
HF 5822 .S3 1978
HF
5822
.
S3
1978
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
124642
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
بهار۰۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Scott, Walter Dill
1869-1955
Title Proper
The psychology of advertising
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Arno Press
Date of Publication, Distribution, etc.
1978
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
280 p.: ill.; 21 cm
SERIES
Series Title
Marketing
ISSN of Series
5
GENERAL NOTES
Text of Note
Reprint of the 5th ed. published in 1913 by Small, Maynard & Co., Boston
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
، Advertising-- Psychological aspects
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5822
.
S3
1978
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Walter Dill Scott
TI
SE
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
