عنوان
پدید آورنده
موضوع
رده
HF 1416 .K443 2000
HF
1416
.
K443
2000
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
123353
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
زمستان۹۷
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)44(
First Statement of Responsibility
Keegan, Warren J.
Title Proper
Global marketing
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J.
Name of Publisher, Distributor, etc.
Prentice-Hall
Date of Publication, Distribution, etc.
2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxii, 594, ]23[ p.: ill., maps; 26 cm
GENERAL NOTES
Text of Note
Rev. ed. of: Principles of global marketing. 1st ed. c1997
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
2nd ed
TOPICAL NAME USED AS SUBJECT
Entry Element
، Export marketing-- Management
Entry Element
Case studies ، Export marketing-- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
1416
.
K443
2000
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Warren J. Keegan, Mark C. Green
AU .C kraM ,neerG
AT Keegan, Warren J. Principles of global marketing
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
163
