عنوان
پدید آورنده
موضوع
رده
HF 5415 .J44 1974
HF
5415
.
J44
1974
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
52610
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
آخر۲۷
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)10(
First Statement of Responsibility
Jefkins, Frank William
Title Proper
Marketing and PR media planning
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford, New York
Name of Publisher, Distributor, etc.
Pergamon Press
Date of Publication, Distribution, etc.
]1974[
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 272 p. 22 cm
SERIES
Series Title
Essentials of marketing
GENERAL NOTES
Text of Note
Bibliography: p. 247-248
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
]1st ed.[
TOPICAL NAME USED AS SUBJECT
Entry Element
، Marketing
Entry Element
، Public relations
Entry Element
، Advertising media planning
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
J44
1974
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Frank Jefkins
TI
SE
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
01
