عنوان
پدید آورنده
موضوع
رده
HF 5415 .13 .B775 1984
HF
5415
.
13
.
B775
1984
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
100609
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
تابستان۳۷
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)10(
First Statement of Responsibility
Buell, Victor P.
Title Proper
Marketing management : a strategic planning approach
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
McGraw-Hill
Date of Publication, Distribution, etc.
1984
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxi, 682 p. : ill. ; 25 cm
SERIES
Series Title
McGraw-Hill series in marketing
GENERAL NOTES
Text of Note
Bibliography: p. 666-672
Text of Note
Includes indexes
TOPICAL NAME USED AS SUBJECT
Entry Element
، Marketing-- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
B775
1984
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Victor P. Buell
TI
SE
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
01
