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عنوان
Consumer behavior: building marketing strategy
پدید آورنده
Del I. Hawkins, Roger J. Best, Kenneth A. Coney
موضوع
Consumer behavior - United States,Market surveys - United States,Consumer behavior - United States -- Case studies
رده
HF
5415
.
33
.
U6H38
2004
کتابخانه
Library of the Faculty of Economics University of Tehran
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
88634001
-
021
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Title Proper
Consumer behavior: building marketing strategy
EDITION STATEMENT
Edition Statement
9th ed
.PUBLICATION, DISTRIBUTION, ETC
Date of Publication, Distribution, etc.
2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvi, 790 p.: col. ill
SERIES
Series Title
McGraw-Hill/Irwin series in marketing
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
TOPICAL NAME USED AS SUBJECT
Entry Element
Consumer behavior - United States
Entry Element
Market surveys - United States
Entry Element
Consumer behavior - United States -- Case studies
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
33
.
U6H38
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Hawkins, Del I.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Coney, Kenneth A
Entry Element
Best, Roger J
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