The international film business :a market guide beyond Hollywood
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 245 p. :ill. ;25 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction -- The film value chain. Global film: a changing world -- The film value chain -- Film development -- Green lighting films -- Sales and markets -- Film finance -- Users and the changing digital market. Co-production and changing European audiences -- Exhibition and the changing cinema experience -- Users, consumers and market research -- Traditional film marketing -- Digital production -- Digital distribution -- Film marketing through the internet -- Business and management strategies -- Business strategy -- Entrepreneurs and investers in the film industry -- The challenge of creative management -- Project management -- Business models 2.0 -- Case study interview: Simon Franks, Redbus Group -- Conclusion: the new looking glass-a changing wonderland.