عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-964-1571-77-3
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
فارسي
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
نويسنده جرالد زالتمن ، ليندسي زالتمن
Title Proper by Another Author
1938م -
Title Proper
بازاريابي استعاره اي
Parallel Title Proper
Marketing metaphoria : what deep metaphors reveal about the minds of consumers ,2002.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
تهران
Name of Publisher, Distributor, etc.
نگاه دانش
Date of Publication, Distribution, etc.
1391
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
208 ص
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
TOPICAL NAME USED AS SUBJECT
Entry Element
مصرف كنندگان - رفتار
Entry Element
استعاره
OTHER CLASS NUMBERS
Class number
ب
15
ز
658/8342
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
زالتمن ، جرالد
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
مترجمان محمدعلي شاه حسيني ، كمال رحماني
Entry Element
شاه حسيني ، محمدعلي ، 1351 -
Entry Element
زالتمن ، لينزي اچ
Entry Element
رحماني ، كمال ، 1362 -
Relator Code
مترجم
