عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780071742290 (hbk.)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
George S. Day, Christine Moorman
Title Proper
Strategy from the outside in
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
c2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
iv, 312 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
OTHER VARIANT TITLES
Variant Title
profiting from customer value
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing
Entry Element
Customer Relations
OTHER CLASS NUMBERS
Class number
658
.
802
,
D273s
,
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Day, George S
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Day, George S
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Moorman, Christine
