عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780273752011 (pbk.)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Dave Chaffey
Title Proper
E-business & e-commerce management
EDITION STATEMENT
Edition Statement
5th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Harlow, England ;New York
Name of Publisher, Distributor, etc.
Pearson/Financial Times Prentice Hall,
Date of Publication, Distribution, etc.
2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxi, 733 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
OTHER VARIANT TITLES
Variant Title
strategy, implementation and practice
TOPICAL NAME USED AS SUBJECT
Entry Element
Electronic commerce
Entry Element
Business enterprises
OTHER CLASS NUMBERS
Class number
658
.
872
,
C433e
,
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Chaffey, Dave
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Chaffey, Dave
