عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780071082020
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Greg W. Marshall, Mark W. Johnston
Title Proper
Essentials of marketing management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY
Name of Publisher, Distributor, etc.
McGraw-Hill/Irwin,
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv,371p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing, Management
OTHER CLASS NUMBERS
Class number
658
.
8
,
M368e
,
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Marshall, Greg W.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Marshall, Greg W.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Johnston, Mark W.
