عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780789001412
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Emmanuel C. Alozie
Title Proper
Marketing in developing countries
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 132 p.
SERIES
Series Title
Routledge studies in international business and the world economy ;47
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [113]-126) and index.
CONTENTS NOTE
Text of Note
Role of marketing in developing countries -- Stages of socioeconomic development in Sub-Saharan Africa -- Nigerian advertising and mass media -- Dynamics of international relations, culture and technology in the era of global marketing -- Advertising in the information age : theoretical perspectives on culture and technology -- The digital divide and status of Sub-Saharan Africa : marketing in an interdependent global economy -- Manifestations of meanings and cultural values in advertising -- Conclusions and managerial/public policy implications.
OTHER VARIANT TITLES
Variant Title
Nigerian advertising in a global and technological economy
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising, Nigeria
Entry Element
Mass media, Nigeria
Entry Element
Marketing, Nigeria
Entry Element
Advertising, Africa, Sub-Saharan
Entry Element
Marketing, Africa, Sub-Saharan
OTHER CLASS NUMBERS
Class number
658
.
80097
,
A455m
,
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Alozie, Emmanuel C.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Alozie, Emmanuel C.
