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عنوان
Trademarks, brands, and competitiveness
پدید آورنده
edited by Teresa da Silva Lopes and Paul Duguid
موضوع
Brand name products, History,Trademarks, History,Commerce, History,Competition
رده
کتابخانه
Library of Faculty of Management of Tehran University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
88003575
-
88000245
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415776936 (hardback : alk. paper)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
edited by Teresa da Silva Lopes and Paul Duguid
Title Proper
Trademarks, brands, and competitiveness
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 248 p.
SERIES
Series Title
Routledge international studies in business history ;19
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Brand name products, History
Entry Element
Trademarks, History
Entry Element
Commerce, History
Entry Element
Competition
OTHER CLASS NUMBERS
Class number
658
.
827
,
T763
,
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Lopes, Teresa da Silva,1968-
Entry Element
Duguid, Paul,1954-
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