عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415873772 (hardback : alk. paper)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Marcos Fava Neves, Luciano Thomeجu e Castro, Matheus Alberto Coجensoli
Title Proper
Marketing methods to improve company strategy
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
viii, 127 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
OTHER VARIANT TITLES
Variant Title
applied tools and frameworks to improve a company's competitiveness using a network approach
TOPICAL NAME USED AS SUBJECT
Entry Element
Strategic planning
Entry Element
Industrial Management
Entry Element
Marketing
Entry Element
Competition
OTHER CLASS NUMBERS
Class number
658
.
802
,
N511m
,
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Neves, Marcos Fava.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Neves, Marcos Fava.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Castro, Luciano Thomeجu e.
Entry Element
Coجensoli, Matheus Alberto.
