عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0131330888
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
[edited by] Patrick E. Murphy, Gene R. Laczniak
Title Proper
Marketing ethics
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, NJ
Name of Publisher, Distributor, etc.
Pearson Prentice Hall,
Date of Publication, Distribution, etc.
c2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 172 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
CONTENTS NOTE
Text of Note
Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
OTHER VARIANT TITLES
Variant Title
cases and readings
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing
Entry Element
Business Ethics
OTHER CLASS NUMBERS
Class number
174
.
4
,
M345
,
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Murphy, Patrick E.,1948-
Entry Element
Laczniak, Eugene R.
