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عنوان
Handbook of research on mobile marketing management
پدید آورنده
[edited by] Key Pousttchi, Dietmar G. Wiedemann
موضوع
Telemarketing,Text messages (Cell phone systems),Internet marketing,Internet advertising,Cellular telephones
رده
کتابخانه
Library of Faculty of Management of Tehran University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
88003575
-
88000245
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781605660745
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
[edited by] Key Pousttchi, Dietmar G. Wiedemann
Title Proper
Handbook of research on mobile marketing management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hershey, PA
Name of Publisher, Distributor, etc.
Business Science Reference,
Date of Publication, Distribution, etc.
c2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxii, 548 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 484-528) and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Telemarketing
Entry Element
Text messages (Cell phone systems)
Entry Element
Internet marketing
Entry Element
Internet advertising
Entry Element
Cellular telephones
OTHER CLASS NUMBERS
Class number
658
.
872
,
M687
,
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
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