عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470018585
(Number (ISBN
9780470018583
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Seaan Kelly
Title Proper
Customer intelligence
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester, England ;Hoboken, NJ
Name of Publisher, Distributor, etc.
John Wiley
Date of Publication, Distribution, etc.
2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvi, 251 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real -- Customer privacy and confidentiality : from surveillance to permission -- Closing the loop : from monologue to dialogue -- The new practice of marketing : from selling to buying
OTHER VARIANT TITLES
Variant Title
: from data to dialogue
TOPICAL NAME USED AS SUBJECT
Entry Element
Consumers' preferences.
Entry Element
Consumers- Research- Data processing.
OTHER CLASS NUMBERS
Class number
658
,.
834
,
K29c
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Title
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Kelly, Sean, 1960-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Seaan Kelly
