عنوان

Corporate social responsibility

(Number (ISBN

0471476110 (cloth)

.Language of Text, Soundtrack etc

لاتين

First Statement of Responsibility

Philip Kotler and Nancy Lee

Title Proper

Corporate social responsibility

Place of Publication, Distribution, etc.

Hoboken, N.J

Name of Publisher, Distributor, etc.

Wiley

Date of Publication, Distribution, etc.

2005

Specific Material Designation and Extent of Item

x, 307 p.:ill.

Text of Note

مرجع به حساب نمي آيد

Text of Note

Includes bibliographical references (p. 277-295) and index

Text of Note

The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations

Variant Title

: doing the most good for your company and your cause

Entry Element

Social responsibility of business.

Entry Element

Social marketing.

Entry Element

Corporations- Charitable contributions.

Entry Element

Corporate image.

Class number

Entry Element

مولف

Relator Code

Lee, Nancy,1932-

Entry Element

Kotler, Philip

Entry Element

Philip Kotler and Nancy Lee