عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Tom Duncan
Title Proper
Principles of advertising and IMC
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago,IL
Name of Publisher, Distributor, etc.
McGraw-Hill/Irwin
Date of Publication, Distribution, etc.
2005
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvii,774P. :col.ill. +1CD-ROM(3,3/4 in.)
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Brand name products-Marketing-Management.
OTHER CLASS NUMBERS
Class number
658
,.
827
,
D911p
,
2005
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Title
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Duncan,Tom(Thomas R.)
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Tom Duncan
