عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Jim Surmanek
Title Proper
Advertising media A to Z:The definitive resource for media buying,Planning,and research
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
N.Y
Name of Publisher, Distributor, etc.
McGraW-Hill
Date of Publication, Distribution, etc.
2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
VIII,337P.
GENERAL NOTES
Text of Note
1
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب مي آيد
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising media planning-Dictionaries
OTHER CLASS NUMBERS
Class number
659
.
103
,
S961a
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Title
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Surmanek,Jim.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Jim Surmanek
