عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0875847641 (alk. paper)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Title Proper
Customer equity
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 228 p. , ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes Index
OTHER VARIANT TITLES
Variant Title
building and managing relationships as valuable assets
TOPICAL NAME USED AS SUBJECT
Entry Element
Relationship marketing
Entry Element
Customer services, Marketing
Entry Element
Customer Relations
Entry Element
Customer loyalty
OTHER CLASS NUMBERS
Class number
658
.
8B627c
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Getz, Gary,1955-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Blattberg, Robert C.,1942-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
