عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
047141235X
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
V. Kumar, David A. Aaker, George S. Day
Title Proper
Essentials of marketing research
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Date of Publication, Distribution, etc.
2002
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 553 p. , ill+1 computer lazer disc(4 1/2 in.)
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing Research
OTHER CLASS NUMBERS
Class number
658
.
83
K96e
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Aaker, David A.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Kumar, V.,1957-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
V. Kumar, David A. Aaker, George S. Day
