عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780387725789 (hbk. : alk. paper)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Title Proper
Database marketing
.PUBLICATION, DISTRIBUTION, ETC
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 871 p. , ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references ( 801-845) and index.
OTHER VARIANT TITLES
Variant Title
analyzing and managing customers
TOPICAL NAME USED AS SUBJECT
Entry Element
Database marketing
Entry Element
Consumer profiling
OTHER CLASS NUMBERS
Class number
658
.
800285
b644d
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Kim, Pyaeضg-do,1958-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Blattberg, Robert C.,1942-
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
